There is nothing in the entire internet marketing community that is mentioned as frequently as SEO. Everyone is on a quest for the perfect search engine optimisation methods in order to rank their website high, but the truth is that this can be quite an expensive service to hire. SEO encompasses too many different things and it can be quite overwhelming for business owners to handle it, but today we are going to give you some useful and very powerful DIY SEO strategies that are sure to make things easier for you.
SEO is all about quality content
This is the first rule that you need to learn if you want to get good at SEO. Gone are the days when your domain name would be relevant for SEO purposes. Your website domain could be completely random and you would still be able to rank up efficiently if you have niche-targeted content.
On the contrary, you could have the best domain name in the world, and the SEO results would be minimal if the content is not of enough quality. A domain name should be easy to read, to pronounce and to remember, that is all you need. The SEO aspect of the business requires text, images and video if you want success.
With DIY SEO, you will need a content strategy that:
- defines the content you plan on producing
- determines the keywords each article targets
- details the target publish date.
You’ll need to set aside time to execute this part of your DIY SEO to research and write each piece.
Become a master of keywords research
In DIY SEO, if you really you want to have the upper hand against your competitors, you need to learn how to use the most relevant keywords in your niche. Your content needs to be optimised for those keywords and this is going to ensure that the largest possible number of people in your target audience can see that content.